This week, the charity watchdog Charity Navigator released a new guide for those trying to raise funds for needy charities.
This week’s charity guide, Charity Navigators Charity Basics, was released Tuesday by the nonprofit advocacy group, which tracks the charity status of the nation’s 501(c)(3) nonprofit organizations.
Charity Navigating has tracked the status of more than 100,000 nonprofits and their charities since 2006.
“The nonprofit community is growing,” Charity Navigate CEO, Susan Tishman, told NBC News in a statement.
“In fact, we have seen the fastest growth among all nonprofits in terms of fundraising since we began tracking the status in 2018.”
In 2018, the nonprofit watchdog tracked the charity level of over 1.3 million nonprofit organizations, including about 2.3% of the country’s 501c(3) nonprofits.
That same year, CharityNavigator saw a total of about 1.1 million nonprofits raising funds for charitable purposes.
The new Charity Basics guide highlights key points on how to raise money for charities.
“A nonprofit is a community that raises funds for a purpose that is directly related to the purpose the nonprofit serves,” the guide states.
“It is not a separate entity.”
“The key to raising money for charity is to recognize the specific mission of the organization,” Tishmann added.
For example, Charity Basics highlights a nonprofit’s mission by highlighting the organization’s mission statement.
Charity Basics also includes a “briefing on how it helps people around the world” that includes the organization name, the purpose of its work, and the organizations website.
The guide also addresses the impact of fundraising on the organization, listing the following factors: How many donors the organization has raised to date How many fundraisers the organization is planning to hold annually How many volunteers the organization does have How much it costs to run a charity and how it is managed The charity also identifies a variety of tools that can help charities raise money, including “finance tools, digital tools, online tools, and mobile tools.”
For example: The charity Charity Navigation recommends that nonprofits be transparent with donors and donors can help nonprofits get started.
“Organizations need to make sure that their mission is well understood by the public and their donors,” Tshman told NBC.
“They need to also be open to all who give and have a mission, which means that they have to be accountable for that.”
The guide, which was written by the charity advocacy group and was developed in collaboration with Charity Navigators Charitable Trust Fund, was developed with the help of over 100, 000 donors and 501(C)(3), which is a nonprofit organization that doesn’t disclose its donors.
Charity donors are not required to disclose their donors’ names, but they are asked to do so in their tax filings.
The report also notes that, while nonprofits have a lot of different tools, there are certain tools that are most helpful for charities, such as: “Fundraising software” is a “key tool” for charities because it allows donors to “see what they are contributing, how much they are donating, and when the money is being spent.”
A nonprofit also has the option of using a social media platform such as Facebook, Twitter, and Instagram, to build a relationship with donors.
The charity should also use its social media to inform donors of its mission, Tishmans statement continues.
“Charities should also take advantage of other tools that the public has access to to reach potential donors,” she added.
Tishsons guide also notes the need for nonprofits to “ensure that donors have a voice in deciding how their money is spent.”
“These tools are designed to make the process of choosing which charities to support transparent and easier for donors to understand,” she said.
Charity groups must use their own fundraising tools and social media platforms to raise donations, Tshmans guide states, but it’s important that they are “consistent in how they use them and in the way they handle the information that they receive from donors.”
“While many nonprofits have the capability of raising hundreds of millions of dollars each year through social media, many do not,” Tshemans guide adds.
“For many nonprofits, their fundraising tools are not consistent with the way that they use their social media and with the outreach efforts that they perform to the public.”