Breast cancer charity Breast Cancer Canada says it will be raising more than $1.4 million through online crowdfunding on Tuesday as it struggles with an unprecedented spike in demand for the $2.9-billion program.
“We have been dealing with a tremendous increase in demand in the last few weeks as a result of the massive response from Canadians to our Breast Cancer Awareness campaign,” said Michelle Stoll, vice-president of communications and media relations for the charity.
“People are looking for information and information is becoming more and more important in these times.”
Stoll said the Breast Cancer Foundation is trying to provide more information about the breast cancer program to help Canadians better understand how it works and where to donate.
The fundraising campaign is open to anyone who is a Canadian citizen, permanent resident, permanent legal resident or an international student, and who has not previously donated to the program.
The Breast Cancer Campaign website says people can visit the Breast cancer website to find out more about the program and the charities work.
The campaign is also asking Canadians to help by giving to the Breast Health Campaign, the Breast Cancers Fund and the Breast Awareness Fund.
There are more than 2,600 Canadians who have signed up to be part of the program, and Stoll said they have been reaching out to donors who want to give a bit more.
“There’s a lot of people who have expressed interest in the Breast Care and the Women’s Breast Cancer program,” she said.
“They are interested in learning more about breast cancer and getting involved.”
The campaign also says people are encouraged to visit www.breastcancer.ca to learn more about its work and to donate to the cause.
It’s also asking people to make a $5 donation at www.bcmc.ca.
If you or anyone you know is diagnosed with breast cancer, call 1-800-222-1222 or visit www,bcmcvh.ca